The summer of 2020 marked a significant shift in the Chanel sun-kissed landscape. For years, the Soleil Tan De Chanel Bronzing Cream reigned supreme, a cult classic beloved for its effortless, natural-looking tan. Its discontinuation sent ripples through the beauty community, leaving many wondering what could possibly replace such an iconic product. The answer arrived in the form of the Chanel Les Beiges Healthy Glow Bronzing Cream, a newcomer promising similar results with a purportedly enhanced formula. This article delves deep into the Chanel Les Beiges Summer of Glow 2020 collection, comparing it to its predecessor, analyzing the marketing campaign, and ultimately answering the burning question: are they the same? The short answer is no, but the longer answer is far more nuanced.
The Legacy of Soleil Tan De Chanel:
Before we dissect the Les Beiges replacement, it's crucial to understand the legacy of the Soleil Tan De Chanel. This bronzing cream wasn't just a makeup product; it was a ritual, a shortcut to that coveted, sun-kissed glow without the harmful effects of actual sun exposure. Its subtly tinted formula blended seamlessly into the skin, offering a buildable tan that looked incredibly natural, even on paler complexions. The texture, a luxurious cream that melted into the skin, contributed significantly to its popularity. It was a product that delivered on its promise of a healthy, radiant glow, and its discontinuation left a void in the hearts (and makeup bags) of countless beauty enthusiasts.
CHANEL’S LES BEIGES SUMMER GLOW: A New Era of Bronzing:
Enter the Chanel Les Beiges Healthy Glow Bronzing Cream, the star of the Chanel Les Beiges Summer of Glow 2020 collection. This wasn't simply a rebranding; Chanel clearly aimed to improve upon the formula while maintaining the essence of the Soleil Tan De Chanel's beloved qualities. The Les Beiges collection, known for its focus on natural beauty and a healthy, radiant complexion, provided the perfect umbrella for this new bronzer.
The marketing around the Les Beiges Summer Glow 2020 campaign emphasized this natural approach. Images showcased models with effortlessly sun-kissed skin, radiating a healthy glow rather than a heavily contoured, overly bronzed look. This contrasted subtly with the sometimes more overtly glamorous campaigns associated with the Soleil Tan De Chanel, suggesting a shift towards a more understated, everyday luxury.
A Comparative Analysis: Soleil Tan De Chanel vs. Les Beiges Healthy Glow Bronzing Cream:
While both products aim to deliver a natural-looking tan, key differences exist:
* Formula: The Soleil Tan De Chanel had a slightly thicker, creamier texture, whereas the Les Beiges bronzing cream boasts a lighter, more fluid consistency. This difference in texture affects application; the Soleil Tan De Chanel felt more luxurious and emollient, while the Les Beiges feels more lightweight and easily blendable, perhaps catering to a wider range of skin types.
* Finish: Both products aim for a natural finish, but the Soleil Tan De Chanel often left a slightly more dewy glow, while the Les Beiges tends towards a more matte, albeit still radiant, finish. This subtle difference might appeal to those with oilier skin who prefer a less dewy look.
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